• BV Bluegrass Festival GMP Steve Shires 3

Sponsorships

The Rockbridge Regional Tourism Board approved a sponsorship initiative allocating funds to support local events.

SPONSORSHIP REQUEST GUIDELINES & DEADLINES

  • Tourism sponsorship funds will be allocated exclusively to opportunities occurring within Rockbridge County, Buena Vista and Lexington.
  • Businesses/Organizations applying for funding must be in compliance with the jurisdiction in which it operates, and possess the proper licenses, permits, and insurance to host events.
  • Event organizers may request a sponsorship utilizing one of the two rounds of requests per year—for events occurring January-June and for events occurring July-December.
  • Event organizers may apply for a maximum of $3,000.
  • The Tourism Board will review requests and award funds based on the strength of the request and how the event aligns with tourism's mission and marketing efforts to attract out-of-town visitors. The total available funds may, or may not, be fully awarded based on the number of applicants per round.
  • Events receiving a sponsorship must submit to Tourism a invoice in the amount of the award, in addition to a W9.

      ROUND 9: Events occurring July 1–December 31, 2025
      Available Round 9 Funds: $10,750
      Application Opens: Tuesday, April 1, 2025
      Application Closes: Wednesday, April 30, 2025
      Award Announcements: Monday, May 26, 2025
      Sponsorship Invoices + W9 Submitted to Tourism: Friday, May 30, 2025
      Award Distribution: By June 15, 2025

      CRITERIA FOR AWARDS

      • Tourism sponsorship funding requests must complement the Rockbridge Regional Tourism Board’s mission and marketing goals to attract visitors from out-of-town.
      • The event must be in partnership with Rockbridge Regional Tourism and provide a final report. Failure to do so will negate future applications.
      • Additionally, the final report will be evaluated on overall marketing results—performance must be satisfactory in order to qualify for future applications.

        APPLICATION
        Applicants should be prepared to complete the application in a single session. Please see the application questions for reference.

        APPLICATION SUBMISSION
        Upon successful submission of an application, applicants will see a Confirmation Screen with instructions AND will receive an Email Confirmation.
        – Look for an email from Jotform with the Subject Line "Submission Confirmed: Tourism Sponsorship Application" in your Inbox or check your Junk/Spam folder.
        – If you do not receive these confirmations, your application has not been successfully submitted.

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