Sponsorships

The Rockbridge Regional Tourism Board approved a sponsorship initiative allocating funds to support local events.

SPONSORSHIP REQUEST GUIDELINES & DEADLINES

• Tourism sponsorship funds will be allocated exclusively to opportunities occurring within Rockbridge County, Buena Vista and Lexington.
• Businesses/Organizations applying for funding must be in compliance with the jurisdiction in which it operates, and possess the proper licenses, permits, and insurance to host events.
• Event organizers may request a sponsorship utilizing one of the two rounds of requests per year—for events occurring January-June and for events occurring July-December.
• Event organizers may apply for a maximum of $3,000.
• The Tourism Board will review requests and award funds based on the strength of the request and how the event aligns with tourism's mission and marketing efforts to attract out-of-town visitors. The total available funds may, or may not, be fully awarded based on the number of applicants per round.
  
• Events receiving a sponsorship must submit to Tourism a invoice in the amount of the award, in addition to a W9.

ROUND 9: Events occurring July 1–December 31, 2025
Available Round 9 Funds: $10,750
Application Opens: Tuesday, April 1, 2025
Application Closes: Wednesday, April 30, 2025
Award Announcements: Monday, May 26, 2025
Sponsorship Invoices + W9 Submitted to Tourism: Friday, May 30, 2025
Award Distribution: By June 15, 2025

CRITERIA FOR AWARDS

• Tourism sponsorship funding requests must complement the Rockbridge Regional Tourism Board’s mission and marketing goals to attract visitors from out-of-town.
• The event must be in partnership with Rockbridge Regional Tourism and provide a final report. Failure to do so will negate future applications.
• Additionally, the final report will be evaluated on overall marketing results—performance must be satisfactory in order to qualify for future applications.

APPLICATION (Round 9 Applications are Closed)
Applicants should be prepared to complete the application in a single session. Please see the application questions for reference.

• Click to view application questions
• Click to fill out the application

APPLICATION SUBMISSION
Upon successful submission of an application, applicants will see a Confirmation Screen with instructions AND will receive an Email Confirmation.
– Look for an email from Jotform with the Subject Line "Submission Confirmed: Tourism Sponsorship Application" in your Inbox or check your Junk/Spam folder.
– If you do not receive these confirmations, your application has not been successfully submitted.