The Rockbridge Regional Tourism Board approved a sponsorship initiative allocating funds to support local events.


  • Tourism sponsorship funds will be allocated exclusively to opportunities occurring within Rockbridge County, Buena Vista and Lexington.
  • Event organizers may request a sponsorship utilizing one of the two rounds of requests per year—for events occurring January-June and for events occurring July-December.
  • The Tourism Board will review requests and award funds based on the strength of the request and how the event aligns with tourism's mission and marketing efforts for the entire region.
  • Events receiving a sponsorship must submit to Tourism a invoice in the amount of the award.

    ROUND 2 (CLOSED): Events occurring January 1-June 30, 2022

    ROUND 3: Events occurring July 1-December 31, 2022

    Applications Opens: Friday, April 1, 2022
    Applications Close: Sunday, May 1, 2022
    Award Announcements: Friday, May 20, 2022
    Sponsorship Invoices Submitted to Tourism: Wednesday, June 1, 2022
    Award Distribution: Friday, June 10, 2022


    • Tourism sponsorship funding requests must complement the Rockbridge Regional Tourism Board’s mission and marketing goals.
    • The event must be in partnership with Rockbridge Regional Tourism and provide a final report. Failure to do so will negate future applications.


    >> The application will REOPEN Friday, April 1, 2022.

    Applicants should be prepared to complete the application in a single session. Please see the application questions for reference.

    Applicants will see a confirmation screen and will receive an email confirming receipt of the application submission. Look for an email with the Subject Line "Jot Form Submission Confirmed" in your Inbox or check your Junk/Spam folder.

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