The Rockbridge Regional Tourism Board approved a sponsorship initiative allocating funds to support local events.


  • Tourism sponsorship funds will be allocated exclusively to opportunities occurring within Rockbridge County, Buena Vista and Lexington.
  • Businesses/Organizations applying for funding must be in compliance with the jurisdiction in which it operates, and possess the proper licenses, permits, and insurance to host events.
  • Event organizers may request a sponsorship utilizing one of the two rounds of requests per year—for events occurring January-June and for events occurring July-December.
  • Event organizers may apply for a maximum of $3,000.
  • The Tourism Board will review requests and award funds based on the strength of the request and how the event aligns with tourism's mission and marketing efforts to attract out-of-town visitors. The total available funds may, or may not, be fully awarded based on the number of applicants per round.
  • Events receiving a sponsorship must submit to Tourism a invoice in the amount of the award, in addition to a W9.

      ROUND 7: Events occurring July 1–December 31, 2024 (APPLICATIONS ARE CLOSED)

      Available Round 7 Funds: $10,000
      Application Opens: Monday, May 6, 2024
      Application Closes
      : Thursday, May 30, 2024
      Award Announcements: Friday June 21, 2024
      Sponsorship Invoices + W9 Submitted to Tourism: Friday, June 28, 2024
      Award Distribution: First week of July, 2024


      • Tourism sponsorship funding requests must complement the Rockbridge Regional Tourism Board’s mission and marketing goals to attract visitors from out-of-town.
      • The event must be in partnership with Rockbridge Regional Tourism and provide a final report. Failure to do so will negate future applications.
      • Additionally, the final report will be evaluated on overall marketing results—performance must be satisfactory in order to qualify for future applications.

        Applicants should be prepared to complete the application in a single session. Please see the application questions for reference.

        Applicants will see a confirmation screen and will receive an email confirming receipt of the application submission. Look for an email with the Subject Line "Jot Form Submission Confirmed" in your Inbox or check your Junk/Spam folder.

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